Google Analytics Archives - Microjobs

September 12, 2017

What is the Antikythera Mechanism? Google doodle honors ancient astronomical tool

Today marks the 115th anniversary of the discovery of an analog astronomical computer found in Roman ship cargo dating back to 150 BC.

Today’s Google doodle marking the 115th anniversary of the Antikythera Mechanism discovery is a nod to scientists,

September 11, 2017

Uncover hidden potential in your paid search and shopping campaigns

In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.

In search marketing, we’re always trying to get that little bit of extra performance out

August 19, 2017

Choosing an attribution model: When, not which

Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.

Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it

August 5, 2017August 3, 2017

SMX Advanced: A paid search roundup

What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.

One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests … Readmore

August 2, 2017August 4, 2017

How to do advanced page-level keyword research

Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis.

Successful websites are built on popular, useful pages that attract and delight new visitors. These pages