Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area.
If you’re doing search engine optimization (SEO) properly today, then … Readmore
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.
Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected … Readmore